-
1964
TYC began producing assorted lighting parts and accessories for Automobiles, Jeeps, and Trucks for export sales to South East Asian and Middle Eastern territories.
-
1964
TYC’s first catalog.
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1986
Established TYC Brother Industrial Co., Ltd’s first head office and manufacturing plant. located in An-Ping Industrial District. Began to produce automobile lamps for different car makers.
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1986-1998
TYC’s first corporate logo.
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1989
The first distribution center for TYC Lighting products in North America opens.
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1991
TYC established its first U.S.-based head-office and distribution center in Sante Fe Springs, CA.
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1993
TYC U.S.A. changes name to become Genera Corporation.
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1995
Established 2nd distribution center in Monroe, New Jersey.
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1996
Side Mirrors launched.
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1997
AC Condensers launched
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1998
Established 3rd distribution center in Coppell, Texas
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1999
Established 4th distribution center in Aurora, Illinois.
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1999
Established 5th distribution center in Suwanee, Georgia.
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1999
Genera gains ISO 9001 certification. Radiators launched.
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1999-2010
TYC’s second corporate logo.
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2000
Chartered MQVP (Mfg Quality and Validation Program); the 1st aftermarket quality lighting program. Cooling Fan Assemblies launched.
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2001
Became Tier-1 supplier to Navistar/International Truck.
-
2001
Became Tier-1 supplier to Visteon/Ford.
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2002
Genera sales reached the $100MM Milestone.
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2002
Fan Motors laucnched.
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2005
Transitioned to the Oracle ERP System. Blower Assemblies launched.
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2005
Became Tier-1 supplier to Suzuki.
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2006
Became Tier-1 supplier to Daimler Truck.
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2007
Cabin Air Filters launched.
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2008
Starters launched.
-
2009
Alternators & Window Regulator Assemblies launched.
-
2010
Relocated our U.S.-based head office and support center to Brea, California.
-
2011
Evaporators launched.
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2011
Launched i-Store, enabling our distributors 24/7 access to check inventory, applications, prices, and to place orders.
-
2012
Heater Cores launched.
-
2012
Consolidated and structured in-house Call Center to assist with customer care. Expanded Electronic Data Interchange (EDI) to streamline order management and cycle time for our distributors.
Deployed e-catalogue and AAIA format files. -
2013
Fuel Pumps launched.
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2013
Deployed OP WHAM; Warehouse Allocation Management System, streamlining sales order management with warehouse operations to increase efficiency in picking cycle-time, accuracy and priority for valued distribution partners.
-
2014
Genera sales broke $200MM USD Milestone despite the economic impact from an over 40% drop in new vehicle production/sales since the 2007 recession and its lagged impact.
-
2014
TYC became the first aftermarket lighting company and brand to distribute primarily certified lamps.
-
2016
Became Tier-1 supplier to Harley Davidson
-
1964
TYC began producing assorted lighting parts and accessories for Automobiles, Jeeps, Trucks for export sales to South East Asian and Middle Eastern territories.
-
1964
TYC’s first cataglog
-
1986
Established TYC Brother Industrial Co., Ltd’s first head office and manufacturing plant. Located at An-Ping Industrial District, started to produce automobile lamps for difference car makers.
-
1986-1998
TYC’s first corporate logo.
-
1989
First Distribution Center for TYC Lighting products in North America
-
1991
TYC established its first fully-owned sales and distribution warehouse facility in Los Angeles, CA.
-
1993
Changed name from TYC USA to Genera Corporation.
-
1995
Established GENERA CORP’s second U.S. Sales & Distribution Center in New Jersey.
-
1996
Launched Side Mirrors
-
1997
Launched AC Condenser
-
1998
Established third U.S. Sales and Distribution Center for GENERA CORP in Texas.
-
1999
Established fourth U.S. Sales and Distribution Center for GENERA CORP in Illinois.
-
1999
Established fifth U.S. Sales and Distribution Center for GENERA CORP in Georgia.
-
1999
Launched Radiator; Genera became ISO 9001 Certified
-
1999-2010
TYC’s second Corporate logo.
-
2000
Launched Cooling Fan Assemby; Chartered MQVP (Mfg Quality and Validation Program); 1st aftermarket quality lighting program.
-
2001
Became Tier-1 to Navistar/International Truck
-
2001
Became Tier-1 to Visteon/Ford
-
2002
Genera sales reaches 100MM USD Milestone
-
2002
Launched Fan Motors
-
2005
Launched Blower Assembly; Transitioned into Oracle ERP System.
-
2005
Became Tier-1 to Suzuki
-
2006
Became Tier-1 to Daimler Truck
-
2007
Launched Cabin Air Filter
-
2008
Launched Starter
-
2009
Launched Alternator & Window Regulator Assy
-
2010
Relocated Corporate Headquarters to Brea, California.
-
2011
Launched Evaporator
-
2011
Launched i-Store, enabling our distributors 24/7 ability to check inventory, application, prices and place orders.
-
2012
Launched Heater Core
-
2012
Consolidated and structured inhouse Call Center to assist with customer care; Expanded EDI / Electronic Data Interchange to streamline order management and cycle time for our distributors; Deployed e-catalogue and AAIA format files.
-
2013
Launched Fuel Pump
-
2013
Commence deployment of 'OP WHAM' / Warehouse Allocation Management System; streamlining sales order management with warehouse operations to increase efficiency in picking cycle-time, accuracy and priority for valued distribution partners.
-
2014
Genera sales breaks 200MM USD Milestone despite economic impact from 40%+ drop in new vehicle production/sales since 2007 recession and it's lagged impact.
-
2014
First aftermarket lighting company and brand to distribute primarily certified lamps (unification to only certified on lighting).
-
2016
Became Tier-1 to Harley Davidson